Video marketing is an important part of any future marketing strategy. There are about uploads 72 hours worth of videos every minute on youtube. You will feel like to be part of the act. The question is, how can you make that happen if you don’t have the budget? Making a video is expensive. This includes equipment and post-production. You will need to look for ways to cut costs. Royalty-Free music can be a great way to save money. This doesn’t essentially mean you have to bargain on quality. There are many great options for cheap or free music.

How much is the cost of Background Music?

Let’s first look at the cost of background music to be used in marketing videos. Royalty-free music does not mean the music is completely free. It merely means you pay a one-time licensing fee, and the music can be used however and whenever you like, for infinity. These sites provide free and/or low-cost music backgrounds you can use.

• YouTube Audio Library
• SoundCloud
• Free Music Archive
• Envato Market
• Musopen
• Audioblocks
• Incompetech

We’ll go through each and know more about what they provide.

YouTube Audio Library

Their Audio Library is located in the “Create” section of YouTube. You’ll find a variety of music, from Country & Folk to Electronic Dance to Country & Folk.

Any track can be used in your video content for free. You can use music from both the public domain and Creative Commons. You just need to credit the original owner.

Use the search function to get the most from the library. You can search by mood, such as “calm”, “dramatic”, or “funky,” and you can also search by the duration of the track. This is useful to ensure that your content fits within the search criteria.

You should also check their Music Policy section. This section contains information about the most popular tracks, how to use them and whether or not they are allowed in YouTube videos.

SoundCloud

SoundCloud is probably something you already know. It’s used by amateur musicians and DJs to share and upload their music. Sometimes, you might find tunes that are… questionable.

SoundCloud is an excellent source of music for promotional videos. Filter your search to only show licensed tracks. You can type in “ambient beat,” or choose to use “background music”, “uplifting background music”, and other options.

SoundCloud offers a social component, which allows you to see when a track has received a lot of “likes” and will let you know if people will enjoy your video. SoundCloud’s background music is a great option. They sound more real than a fake track that was created for a marketing video.

Free Music Archive

WFMU, a U.S. radio station, runs the Free Music Archive. There are many tracks in the Music for Video section that have different licenses.

These licenses are mostly of different types. Some licenses are non-commercial and others require attribution. You can find more information about the licenses in their FAQ section. You can filter search results by licensing. If you are looking for music for marketing purposes, uncheck the box that says “noncommercial use”.

You won’t find any Beyonce-like track on most of these sites. FMA’s music is pleasant and suits the purpose. It’s also available for free. Also, be sure to visit the Music for Video Blog. This blog showcases music and explains how it may fit in different types of content.

Envato Market

Also known as AudioJungle provides royalty-free music. Paid tracks start from $1

There is a worldwide community that uploads their tracks to the site. Browse tracks by categories, most recent items, and most popular. You can download individual tracks or bundles, known as music packages, once you have found the music you like.

The site has a new feature called a music kit. These kits allow you to modify the music yourself by offering it in modular form. This is a great feature for customizing your music. This way you won’t get the same jingles from everyone else. You’ll receive a monthly package of premium freebies, including music and stock footage, when you sign up. This is a great deal if you are a regular creator.

Musopen

Musopen has a different look than the other options. All music available is royalty-free.

You’ll be able to download songs from Johann Sebastian Bach, my main man, and many others. You can search by composer, instrument, or author. This is helpful if you have an idea or feeling you wish the music to convey.

Although the music may not be very modern, it is still a good choice. It will work well if your video reflects a sophisticated, educated look. It can also be easily recognizable, making your video more memorable.

Audioblocks

Audioblocks provides royalty-free stock audio including loops and sound effects. A loop is a piece of music that can be repeated in a continuous fashion.
The site has over 100,000 tracks. Unfortunately, the site is not free. They do offer a great deal: $149 unlimited downloads for an entire calendar year. This is a good deal considering that you have access to thousands, if not thousands, of music.

Filter your search to find music that is exactly the length of your video. This is a great way of saving time editing.
There are many tracks that can be classified according to emotions or feelings, like “Sad,” “Happy,” “Playful,” “Aggressive,” and so forth. This is a great way to choose music based on the emotion that you want to evoke through your video.

Incompetech

Incompetech offers a wide selection of royalty-free music. Kevin MacLeod has created around 2,000 tracks. Downloads are free, provided you credit the site and musician.

Incompetech arranges tracks according to their genre. You can also download music that fits “Horror”, “Mystery,” and “Noire” themes in the “Film Scoring Moods section. There’s also world music that is inspired by beats from other countries like Brazil and Africa. The most downloaded and latest music lists are worth checking out. These lists will allow you to explore the site’s offerings. It will cost $38 to download all the music in the library.

Conclusion on Royalty-Free music

Creative Commons and public domain works are both free. Creative Commons requires permission from the creator of the work. Royalty-Free background music is sure way to save money for your awesome marketing videos.
Let’s now get that music! Stick Around for more informative posts.